We promise to take no more from nature than we need and to leave as little trace as possible – from residue on baby’s skin to impact on our planet.

100% plant based (naturally)
Simply ingredients (less is more)
NO alcohol, soap, phthalates, parabens, phenol
Balanced for sensitive newborn skin
70% FSC certified wood pulp and 30% viscose
ZERO plastic baby wipes

About Pureness

While you’re growing your family you can also help us to grow trees. Pureness Baby is a partner of tree-planting charity Ecologi that’s working to reverse climate change – it’s our way to do our bit for the planet. We’re also a proud sponsor of the Eczema Association of Australasia.

More about us